Delhivery, Shadowfax, Ecom Express — logistics brands move on fleets, apps and tracking. Protect the name that rides on every van.
A logistics brand is on every van, every tracking page and every delivery SMS. It is one of the most visible brands a customer touches without ever choosing it — which is exactly why copycats and look-alikes appear fast in this sector.
The core class is Class 39 (transport, packaging, storage, delivery), with Class 35 (logistics business and fulfilment services) and Class 42 (the tracking and platform software). NCR logistics companies file from Delhi, Gurgaon and Noida under the Delhi office. Start with a pre-filing search and file via Form TM-A.
Three filings cover most of the IP risk on day one. Each is a standalone service and each links to a deeper walkthrough.
Class 39 is the heart of a logistics filing — transport, courier, warehousing and delivery. Add Class 35 for fulfilment and logistics business services, and Class 42 for the tracking app and platform. A 3PL serving ecommerce brands should also read trademark for ecommerce sellers and, for the tech layer, IP for SaaS and software companies.
Protect the fleet livery and distinctive logo as a device mark and, where the visual design is novel, a registered design.
Logistics brands appear on assets you do not always own — franchised delivery partners, leased vans, third-party hubs. Tie brand use to written agreements with partners and gig fleets through proper contracts, so the name on the van is licensed, not borrowed.
India is first-to-file. A regional courier using a similar name can register it for an adjacent territory while a national brand assumes its reputation is enough. Reputation is not a registered right.
Logistics brands expanding into cross-border fulfilment or the Gulf and Southeast Asia should secure the name abroad via the Madrid Protocol — one Indian filing designating 130+ countries. Plan it before the international lane launches, not after.
Scaling a logistics or 3PL brand? File Class 39 plus the platform classes before the fleet rebrand goes out.
WhatsApp our team →Transport, courier, warehousing and delivery services sit in Class 39. Logistics business and fulfilment services sit in Class 35, and the tracking app or platform sits in Class 42.
File the logo as a device trademark and, where the livery design is novel, protect it as a registered design. Tie partner and gig-fleet use of the brand to written agreements.
Yes. The tracking and platform software sits in Class 42 (and Class 9 if downloadable). A 3PL is increasingly a software business as much as a transport one — see IP for SaaS and software companies.
File the trademark in India, then designate target countries through the Madrid Protocol from that base application. See the NCR SaaS guide and the complete 2026 Delhi guide for the wider strategy.