You licensed your brand to a franchisee in Pune and stopped selling under it yourself. Three years later a rival petitions to cancel your registration for non-use, and every invoice you can produce carries the franchisee's name, not yours.
Whether those invoices save your mark depends on paperwork most brand owners skip: the registered user recordal under Sections 48 and 49 of the Trade Marks Act, 1999, filed on Form TM-U.
This guide covers what a registered user is, why recording your licensees is cheap insurance, and the exact procedure and documents the Registry expects.
What a registered user is
A registered user is a person other than the proprietor whose licence to use a registered trademark is entered on the register. Section 48 creates the status; Section 49 sets out how to apply for it.
The concept exists because trademark law is built on a simple premise: a mark tells the public who stands behind the goods. When someone other than the owner uses the mark, the law wants that arrangement visible, controlled and on the record.
Recordal is not what makes a licence legal. A written licence agreement works between the parties on its own. Recordal is what makes the licence work against the world: the Registry, cancellation petitioners, infringers and future buyers of the brand.
A licence protects you against your licensee. Recordal protects you against everyone else.
Why recordal matters: the non-use shield
The biggest reason is Section 47, the non-use cancellation provision. A registered mark that sits unused for a continuous period of five years and three months from registration can be removed from the register on a rival's application.
Here is the mechanism that saves licensors: use of a mark by a registered user is "permitted use", and the Act treats permitted use as use by the proprietor. Your franchisee's sales become your use. The registration stays defensible even if you never sell a unit yourself.
The 1999 Act does extend the idea of permitted use to unrecorded licensees using the mark with the proprietor's written consent. But in a cancellation fight, an unrecorded licensee means arguing about consent, dates and the agreement's authenticity years after the fact. A recordal entry ends that argument before it starts.
Holding companies should pay special attention. If the mark sits in a parent or founder's name while an operating company trades under it, which is exactly how most Indian startups structure their trademark registration, the operating company is a licensee, and the same logic applies.
The licensee gets rights too: Section 52
Recordal is not only the licensor's insurance. Section 52 lets a registered user institute infringement proceedings in their own name, as if they were the proprietor, if the proprietor refuses or neglects to act after being called upon.
For an exclusive franchisee or distributor who has invested crores in a territory, that right is the difference between watching counterfeiters operate while the brand owner dithers, and walking into court themselves.
An unrecorded licensee has no such statutory standing. They depend entirely on the owner's willingness to sue, whatever the contract promises.
An unrecorded licensee builds the brand's value but holds none of its weapons.
The procedure: Form TM-U step by step
The application is filed jointly by the registered proprietor and the proposed registered user on Form TM-U, through the IP India e-filing portal or physically at the appropriate office.
- Execute the licence agreement. The recordal rides on a written agreement between proprietor and licensee covering the mark, goods, territory and quality control.
- Prepare the joint application. Form TM-U signed by or for both parties, identifying the registered mark and the goods or services the permitted use covers.
- Attach the agreement. The agreement or a duly authenticated copy goes with the application.
- File the proprietor's affidavit. Section 49 requires an affidavit from the proprietor covering the relationship between the parties, the degree of control the proprietor will exercise over the permitted use, the goods or services, any conditions or restrictions, and whether the arrangement is for a fixed period or indefinite.
- Respond to Registry queries and receive the entry. Once satisfied, the Registrar records the licensee as registered user and the entry appears against the registration.
Timelines vary with the Registry's workload, but this is a documents-driven process: clean paperwork usually moves through without a hearing.
Licensing or franchising your brand this year? We draft the agreement and handle the TM-U recordal together, so your registration stays cancellation-proof.
Get licensing help →Quality control is the heart of the arrangement
Trademark licensing only works legally because the proprietor vouches for quality. A licence with no genuine control, sometimes called a bare or naked licence, undermines the mark's core function of indicating consistent source.
The risks are practical, not academic. The Registrar can refuse a recordal whose paperwork shows no control, and Section 50 allows an existing registered user entry to be cancelled or varied, including where the terms are not being enforced or the recordal was obtained by misrepresentation.
Build control you will actually exercise: specimen approvals, defined standards, inspection rights, termination for quality failures. Then exercise it and keep the records. The paper trail defends both the recordal and the mark's distinctiveness.
Licence, assignment, or both: pick the right instrument
A registered user recordal is for licensing, where ownership stays with you. If the deal actually transfers ownership of the mark, that is an assignment, recorded on Form TM-P instead; our trademark assignment service covers that route. Get the instrument right first, because the two have completely different tax, stamp duty and control consequences.
Common situations that call for TM-U recordal rather than assignment:
- Franchising. Every franchisee using your name and get-up is a licensee; record at least the master franchisee.
- Group structures. Marks held by a parent, LLP or founder while subsidiaries and operating companies trade under them.
- Contract manufacturing. A manufacturer applying your mark to goods needs permitted-use cover.
- Brand collaborations. Time-bound licences for co-branded lines, where a fixed-period recordal fits naturally.
In each case the licence agreement is the foundation, and it should be drafted for the recordal from the start. Our IP contracts team and trademark licensing practice handle the agreement and the Registry filing as one workflow.
The register should always tell the truth about who owns the mark and who merely uses it.
If someone other than the registered proprietor is using your mark today, treat the TM-U recordal as overdue housekeeping: one form, one affidavit, one agreement, and your registration keeps its shield against non-use attacks while your licensee gains real standing.
Your brand is only yours when you file it.
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