Your brand travels faster than your filing. Lock the name, the look and the rights for D2C beauty and cosmetics brands before someone else does.
Mamaearth, Plum and SUGAR-style D2C beauty brands: Class 3 + 5 + 35 trademark, plus design registration and copyright for packaging and content.
The Trade Marks Act, 1999 covers D2C beauty and cosmetics brands across Class 3 (cosmetics & toiletries), Class 5 (dermo & medicated care) and Class 35 (online retail). A single Form TM-A filed across the right classes protects the brand for ₹4,500 per class for individuals, DPIIT-recognised startups and Udyam MSMEs, and ₹9,000 per class for companies and LLPs, and a pre-filing search catches conflicts before they cost you.
Three filings cover most of the IP risk on day one. Each is a standalone service and each links to a deeper walkthrough.
Three patterns repeat across the briefs that reach our desk:
The common thread: the brand is the business, and the brand is unprotected until it sits on the register. Trademark registration is what converts reputation into an enforceable asset.
The minimum filing for D2C beauty and cosmetics brands centres on Class 3 (cosmetics & toiletries), Class 5 (dermo & medicated care) and Class 35 (online retail). File in the class you sell in today and the one you will sell in next year.
Government trademark fees are ₹4,500 per class for individuals, DPIIT-recognised startups and Udyam MSMEs, and ₹9,000 per class for companies and LLPs. The Cadila v. Cadila Healthcare deceptive-similarity test from the Supreme Court applies here too: a name that looks or sounds like an existing mark in your class can be blocked under Section 11.
A D2C beauty label scaled on Instagram, then found a marketplace seller selling counterfeits under its name. With no Class 3 registration, the takedown had no statutory hook.
The wordmark is the obvious filing. The look, the underlying works and the know-how are separate questions.
Scaling D2C beauty and cosmetics brands this quarter? File the trademark before you go to market.
WhatsApp our team →Primarily Class 3, with Class 3, Class 5, Class 35 covering the full product and channel range. File the class you sell in today and the one you will sell in next year.
No. Licences such as FSSAI, AYUSH, IRDAI or RBI approvals govern how you operate; they give you no right over the brand name. Brand protection comes only from a trademark registration under the Trade Marks Act, 1999.
Filing takes about 48 hours once documents are ready. The certificate typically arrives 18 to 24 months later if there is no objection or opposition. You can use the ™ symbol from filing day.
Government fees are ₹4,500 per class for individuals, DPIIT-recognised startups and Udyam MSMEs, and ₹9,000 per class for companies and LLPs. A single-class filing through IPForte is typically ₹7,000 to ₹12,000 all-in, professional fees included.
The IPForte workflows most engaged by businesses in this sector.