Indian online platforms — e-commerce marketplaces, social-media networks, video platforms, blog hosts, app stores, payment intermediaries — operate within a statutory framework that protects them from liability for content their users post, provided they comply with specific conditions. The framework is built on Section 79 of the Information Technology Act, 2000, the 2021 Intermediary Guidelines and Digital Media Ethics Code Rules, and the Supreme Court's landmark decision in Shreya Singhal v. Union of India (2015). For Indian platforms — and for IP rights holders dealing with infringing content on those platforms — the framework decides what notice produces takedown, what content can be hosted, and what the platform's exposure looks like.
This guide explains the Section 79 framework, the Shreya Singhal decision, the 2021 Intermediary Rules, and the practical takedown procedure for IP-related infringement on Indian intermediaries.
The Section 79 framework
Section 79 of the IT Act, 2000 provides a safe harbour to intermediaries — defined in Section 2(1)(w) as 'any person who on behalf of another person receives, stores or transmits' electronic records. Internet service providers, search engines, online auction sites, e-commerce platforms, social media networks, cyber cafes and similar entities are intermediaries.
Section 79(1) provides that an intermediary shall not be liable for any third party information, data or communication link made available or hosted by it, subject to the conditions in 79(2) and 79(3):
- 79(2)(a) — the function is limited to providing access to a communication system
- 79(2)(b) — the intermediary does not initiate the transmission, select the receiver, or select or modify the content
- 79(2)(c) — the intermediary observes due diligence and other guidelines prescribed by the Central Government
- 79(3) — the safe harbour is lost if the intermediary has conspired, abetted, aided or induced the unlawful act, OR if the intermediary fails to expeditiously remove or disable access to material on receiving actual knowledge or being notified by the appropriate Government or its agency that the material is being used to commit an unlawful act
Safe harbour is conditional. Notice plus inaction equals exposure.
Shreya Singhal v. Union of India (2015)
The Supreme Court in Shreya Singhal v. Union of India, (2015) 5 SCC 1, addressed Section 66A (which it struck down) and Section 79 together. On Section 79, the Court read down 'actual knowledge' to mean knowledge through a court order or notice from the appropriate government agency — not knowledge from a mere private complaint or notice from a third party.
The reading dramatically affected how Indian takedown demands operate. Under the post-Shreya Singhal framework:
- A private rights-holder demand alone does not trigger the platform's obligation to take down
- A court order or government notification produces the obligation
- The platform can choose to act on private demands but is not legally required to
The 2021 Intermediary Rules
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 supplemented Section 79 with detailed due-diligence and grievance-redress obligations. Significant provisions:
- Grievance officer — every intermediary must appoint a Grievance Officer to receive and respond to complaints within fixed timelines (15 days for content removal, 24 hours for sexual-content removal)
- Significant Social Media Intermediaries (with more than 5 million Indian users) — additional obligations including chief compliance officer, nodal contact person and resident grievance officer
- Traceability — significant social media intermediaries must enable identification of the first originator of certain messages (subject to court order or government direction)
- Content categories — specific categories of content (sexual, defamatory, harmful to children, infringing IP, threatening unity/integrity) attract proactive monitoring and grievance-redress obligations
The Rules expand the due-diligence requirement under Section 79(2)(c). Compliance with the Rules is a precondition for the Section 79 safe harbour.
The IP takedown procedure
For IP rights holders dealing with infringement on Indian intermediaries:
- Private cease-and-desist — the rights holder sends a notice to the platform with documentary evidence of the IP right and the alleged infringement. Many platforms — Amazon, Flipkart, Meta, YouTube — have established notice-and-takedown procedures and act on credible notices even though Section 79 may not strictly require it. The Rules' grievance-redress obligations have made this faster
- Court order — where the platform does not act, the rights holder can seek a court order directing takedown. The order becomes the 'actual knowledge' triggering Section 79(3)
- Government notification — for content involving public-interest violations (counterfeit goods affecting public health, copyright piracy of substantial scale), notification to the Ministry of Electronics and Information Technology or relevant agency can trigger administrative takedown
Section 79 and IP infringement specifically
For IP rights holders, the framework requires:
- A registered IP right (trademark, copyright, design, patent) as the basis for the takedown demand
- Documentary evidence connecting the right to the platform-hosted content
- For copyright matters, the user-uploaded content provisions and the relevance of the 2012 Copyright Amendment which limited platform exposure for user-generated content with appropriate notice-and-takedown
- For trademark matters, the brand's registration and the connection between the platform-hosted listing/content and the infringing use
Patent infringement is rarely the subject of Section 79 takedowns — patent enforcement typically targets the manufacturer/seller directly, not the platform.
IP being infringed on an Indian marketplace, social platform or content site? Section 79 is the framework. Send us the URLs and the IP file — we'll structure the takedown demand or the court application.
WhatsApp our team →The platform's own obligations under the 2021 Rules
Indian platforms operate within compliance obligations that affect IP-related claims:
- Publish terms of service prohibiting infringing content
- Provide a clearly-identified grievance officer with response timelines
- Maintain records of complaints and actions taken
- Cooperate with law enforcement and rights holders within the Rules' framework
For Indian platforms specifically, robust IP-handling procedures are part of the operational compliance environment. The grievance officer is the first contact point; the platform's brand-protection or trust-and-safety team typically operates the formal takedown processes.
The takeaway
Section 79 of the IT Act, the Shreya Singhal decision and the 2021 Intermediary Rules together create a workable but conditional safe harbour for Indian online intermediaries. For IP rights holders, the framework offers structured takedown routes — through the platform's grievance officer, through court orders, and through government notification in appropriate cases. The marketplace-private brand-protection programmes have emerged as the most efficient practical layer, frequently outperforming the statutory minimum. For Indian platforms, compliance with the Rules is the operational precondition for retaining the Section 79 safe harbour. IPForte's IP litigation practice handles intermediary takedown matters and Section 79 court applications.
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