Gurgaon Cyber City and Noida Sector 62 ship software the world buys. Register the brand the day you register the company.
A B2B SaaS brand is the name in the contract, the logo in the dashboard, and the domain customers trust. For NCR companies selling to enterprises in India and abroad, an unregistered brand is a diligence problem waiting to surface at the worst time.
The standard SaaS filing is Class 9 (downloadable software) plus Class 42 (hosted software and SaaS). Companies in Gurgaon and Noida file under the Trade Marks Registry's Delhi jurisdiction. DPIIT-recognised startups pay ₹4,500 per class instead of ₹9,000. Map your classes with the class finder and run the IP readiness audit before a raise.
Three filings cover most of the IP risk on day one. Each is a standalone service and each links to a deeper walkthrough.
Class 42 covers the hosted service customers log into. Class 9 covers downloadable or installable software, SDKs and mobile apps. Filing only one is the most common NCR SaaS gap — a Class 42-only filing leaves the app and downloadable components exposed.
Run a search and watch before filing, because software class names are crowded and Section 11 conflicts are routine. The broader SaaS playbook sits in IP for SaaS and software companies.
Early trademarks are often filed in a founder's personal name. Investors expect the brand to sit with the company. Record a founder-to-company assignment via Form TM-P before the round, and back it with written IP assignment clauses from every founder, employee and contractor — see contract drafting.
An IP audit compiles the brand, code and assignment position into one register before diligence asks for it.
B2B SaaS rarely stays domestic. The Madrid Protocol lets one Indian application designate 130+ countries, typically far cheaper than filing nationally in each market. Fintech-adjacent SaaS should also read IP for fintech companies for the RBI overlay.
A name that is clear in India can be taken in your target export market. File the base mark in India, then designate the US, EU and Gulf via Madrid before the enterprise sales motion gets there.
Raising or expanding abroad? Get the brand assigned to the company and the Madrid filing planned before diligence.
WhatsApp our team →Typically Class 9 for downloadable software and apps, and Class 42 for hosted SaaS services. Filing only one leaves part of the product unprotected, which is a common gap in early-stage filings.
The company's. Investors expect the brand owned by the company. If you filed personally before incorporating, assign the mark to the company via Form TM-P before your raise. See the Gurgaon and Noida startup playbook.
Online through the IP India portal, under the Trade Marks Registry's Delhi office, which covers Haryana (Gurgaon) and Uttar Pradesh (Noida). The process is identical to filing anywhere in India.
File the trademark in India first, then use the Madrid Protocol to designate up to 130+ member countries from that single base application, which is usually cheaper than filing nationally in each market. More in the NCR SaaS guide.